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Within the contexts of globalization, rationalization and modularization, this article seeks to explore why Ford Europe performed so badly in the second half of the 1990s, sustaining heavy losses and falling market share. The causes of this are deep‐rooted and are traced to poor model...
The revolution in the world economy, especially in the countries of Eastern Europe and the former Soviet Union, has accelerated academic and practitioner interest in the process of global change. Of special relevance to the topic are the disciplines of strategic management, human resource...
Investigation into negotiation has shown that there is a correlation between high expectations and the results attained: “the higher the expectations, the better the results”. This study investigates other effects of expectations on results including the influence of equally high expectations...
Some strategy authors suggest that in an emerging market a local conglomerate enjoys certain potential advantages over a smaller focused firm. It can leverage its corporate image to build customer loyalty and raise funds from the capital market. It can mobilise resources from within the group...
The paper refers to “a theoretical model” created by the author, named Universal Model, in which have been included most of the theories determining foreign direct investment (FDI). What derives from the literature review is that no theory dominates the decision‐making process of FDI. The...
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