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Compares auditors’ legal liability to third parties in several major countries, with principal emphasis on comparisons between the USA and the UK. Public accountants claim that they are being adversely affected by lawsuits brought by shareholders, creditors and other third parties. It has been...
Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a significant...
Describes how the international business system has undergone dramatic changes since Vernon’s life cycle model in 1966 which postulated that international corporations could sell product sequentially ‐ first in the USA, then in Europe, and later in Japan. Other parts of the world would then...
Describes how, in response to a weakened market share, the USA sponsored the White House conference on travel and tourism which was held in October 1995. A highly successful event, the conference proposed strategies and tactics which encourage international travel to the USA. Suggests that, on...
Discusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind the internationalization process and the influence this has on the flow of international investment. Places the...
Recent global events and developments have sharpened the focus on the transatlantic relationship and required the European Union and the USA to redefine the basis on which it can and should be sustained. Discusses how far the building of a more formalized transatlantic economic space (TES) is...
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