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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the article, please cite: Clive H. Wilson, (1991), “Developing and Marketing Dairy Product Brands in Europe”, British Food...
To meet the challenges of the Single European Market in 1992 thedistribution strategies of ICI Chemicals and Polymers are outlined, withreference to the adoption of electronic data interchange and thebenefits it can bring.
Most entrepreneurs from North America and western Europe assumethat opening up business relationships and contracts in eastern Europewill be a simple process. There is strong consumer demand, willinggovernments and a sense of desperation in a few cases. Entrepreneursalso assume that the same...
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000379. When citing the article, please cite: Jan T. Zantinga, Mark Gieben, (1991) “Defining Service Levels to Evaluate European Logistics...
Most of the published literature about the effects of 1992 relateto consumer goods and services, to the neglect of the very largebusinesstobusiness sector. Success in the Single European Market willdepend on a good understanding of the differences and similaritiesbetween marketing to businesses...
The debate on whether international advertising can, or should, bestandardised has a long history, particularly in the Americanliterature. The Single European Market after 1992 implies an opportunityfor standardisation so far unparalleled. The subject of study is theEuropean policies for...
As the USSR undertakes the transition to a market economy, westernwords and concepts to describe business and management activity arebecoming increasingly used there. The semantic discrepancies between theEnglish word businessman and the Soviet word biznesmen are advanced as examples. But the...
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