1 - 6 of 6 articles
Purpose – The purpose of this paper is to examine how furniture retailing firms in Greece monitor competition and its effects on the formation of their strategies with respect to competitive intelligence (CI) setting. Design/methodology/approach – The study is exploratory in nature and data were...
Purpose – The purpose of this paper is to identify, compare and contrast different perspectives of Serbian residents and diaspora regarding Serbia brand identity. Design/methodology/approach – Attitudinal statements for research design of study were collected within a period of 12 months from...
Purpose – This purpose of this paper is to investigate the main characteristics, buying habits, motivations, influences, and overall satisfaction of Portuguese online consumers of wine, as well as to assess whether this market segment can be considered a niche. Design/methodology/approach – A...
Purpose – In a changing economic climate, characterised by pressures to improve productivity and reduce costs, performance management has a more central role in helping to ensure competitive advantage. Appraisals have become an almost universal feature of modern organizations and it is essential...
Purpose – The purpose of this paper is to examine the status quo of environmental management in the Austrian road freight transport sector. Different environmental practices are analyzed and the influence of attitudes and firm size is evaluated. Design/methodology/approach – A multi‐step...
Purpose – The purpose of this paper is to propose an integrated conceptual framework showing how corporate brand equity is generated. It builds upon a number of previous studies which have focused upon specific aspects of brand equity and integrates these within a more comprehensive model....
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