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Morocco is a multicultural society, in which the Imazighen (Berbers) are the Indigenous people. They are Muslim but not Arab. They make up the majority of the population in Morocco. This article examines their self‐employment activities, reflecting a pattern of occupational clustering...
The paper reports the results of a study of food shopping behaviour in Greece. It is concerned with establishing the dimensions underlying shoppers’ evaluations of their regular supermarket store attributes, exploring the existence of shopper segments and subsequently, identifying the segments...
This paper explores the use of intertextuality in advertising texts. It identifies that there are two distinctive methods of researching meanings found in and around advertisements. The two methods are textual strategy and interpretive practice. The results of a phenomenological study of the...
CRM (Customer Relationship Management), is a strategy that can help companies to build long lasting relationships with their customers and increase profits through the correct management system and the application of customer focused strategies. Nowadays, the penetration of the Internet has...
The diversity of countries and cultures in Europe necessitates an international outlook for most businesses. This paper examines the internationalisation of business in Europe through a literature review on international entrepreneurship theory. The role of the individual business owner and of...
Freight forwarders are intermediary companies involved in Logistics. Their task is to manage all functions involved in transport after the buy process of merchandise is complete. The main objectives of the present work are to evaluate the criteria on which production companies choose particular...
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