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This study explores the effects of audience members' ideological views on their perceptions of the customer-based brand equity (CBBE) of cable news networks. Aaker's (1991) and Keller's (2002) conceptualizations of CBBE were used to create a brand equity measure while respondents' attitudes...
This is the second in a series of academic studies investigating the men and women who make key editorial decisions in television newsrooms across Canada. The researchers surveyed television news directors to investigate how they understand the journalistic roles of the reporters who work for...
In the United States, journalists learn the importance of objectivity, fairness, and independence. However, these values are often undermined, especially in times of crisis. Following the September 11 attacks, the media responded with a particularly patriotic slant to their reporting. Television...
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