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Purpose – The purpose of this paper is to investigate the internal and external factors of impulse buying in online shopping. Design/methodology/approach – Two pretests were conducted; Pretest 1 to identify external impulse trigger cues on web sites and Pretest 2 to evaluate the content validity...
Purpose – The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses in online shopping. Design/methodology/approach – A convenience sample of 272 female college students...
Purpose – The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising. Design/methodology/approach – Data were...
Purpose – The ability to acquire and process consumer information online has provided web‐based vendors with the ability to personalize their merchandising at a very low cost. However, empirically establishing the expected positive effect of personalized merchandising has been difficult for...
Purpose – The goals of this paper are to determine the effectiveness of product sampling in terms of usage, to draw a consumer profile who is reactive to free samples and to determine product characteristics that would lead to free samples usage. Design/methodology/approach – An experiment and a...
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