1 - 3 of 3 articles
Purpose – With increasing market competition, enterprises have come to realize that it is easier to maximize profit by cross‐selling services to existing customers than to attract new customers. It can often be observed that consumers sequentially purchase multiple products and services from the...
Purpose – The purpose of the research was to investigate the attitudes and perceptions of e‐markets as members of their value chain. Design/methodology/approach – A questionnaire was developed and sent electronically to members of a textile industry e‐market. Findings – The research showed that...
Purpose – To analyse key drivers of television dependency and its impact on teleshopping adoption. Design/methodology/approach – The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure and television affinity on television...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.