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Purpose – Women play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing. Design/methodology/approach – To understand the turn around in the life of these women, the study examined...
Purpose – One of the most important decisions any firm can make is the adopting of new technology. This paper aims to propose ten guidelines for “best practices” in adopting new technology. Design/methodology/approach – Using first‐hand business experience, the author presents and...
Purpose – The paper aims to report the findings of a research study into the “freebies” phenomena – the provision of free goods and services by companies. Such activities are seemingly an economic paradox because they should not occur in a profit‐based organization – either privately...
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