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Purpose – The potential impact of the internet on marketing is a common topic of discussion in marketing literature. However, there is still much debate on exactly what impact it will have on developing countries. To perceive this impact world‐wide, it is essential to spread some light to the...
Purpose – Furniture is among the important personal consumption expenditures for durable goods in the USA. Retailers and manufacturers offer different communication channels to assist consumers all through the process of acquiring furniture. The objective of the present study is to evaluate US...
Purpose – This paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set‐up. Design/methodology/approach – The paper chronicles the history of real estate marketing in the USA and describes the...
Purpose – Historically, firms have done very well in collecting a large volume of data. Unfortunately, the data are often collected and stored without proper consideration being given to how they will be used later. This paper aims to consider how firms can more effectively gather usable data....
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