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Purpose – This paper aims to argue for and apply a polyphonic approach to corporate storytelling and organisational change communication. A participatory action research project demonstrates how recently developed inclusive methodologies that seek to create employee participation have been...
Purpose – This paper seeks to explain and establish theories and methodologies for the exploration of corporations' ideologies as a subfield of study of corporate communication. By a corporation's ideology is meant a system of ideas, beliefs, meanings, and concepts prioritised and...
Purpose – This study aims to, chronicle literature, case studies and applied research to suggest that communications and public relations play a key role in the success of the best nursing homes and long‐term care facilities. Design/methodology/approach – Research employed included a case...
Purpose – This paper seeks to explore the use of common corporate language(s) in multinational corporations (MNCs). These organizations are usually multilingual and characterized by high language diversity. Parallel streams of literature in international management and international business...
Purpose – This paper aims to promote better understanding of how the internet is used as part of crisis communication. Design/methodology/approach – The internet may be changing the way PR operates in a crisis. It has been reported that the web has a significant role in disseminating...
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