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Purpose – The purpose of this paper is to investigate how humor can be used to help improve understanding of a message, as well as to validate the findings of the Booth‐Butterfield humor orientation scale. Design/methodology/approach – The study used the Booth‐Butterfield humor...
Purpose – The purpose of this paper is to ascertain whether Portuguese banks use their web sites as a medium to disclose social responsibility information and identify what types of this kind of information they disclose, and compare such disclosure with similar disclosure in annual reports....
Purpose – To explore the case for, and value of, corporate communication practice in professional development. Design/methodology/approach – This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to...
Purpose – This paper aims to identify inter‐linguistic and inter‐cultural commonalities and differences between web sites targeting, respectively, English and Chinese viewers, and to examine within‐language and within‐culture variations of web sites for viewers in Greater China....
Purpose – The purpose of this paper is to advocate that qualitative research tools can replace and merge with quantitative ones, in order to simplify the task of gathering and processing information. Design/methodology/approach – The study demonstrates how a qualitative technique (card sort)...
Purpose – Risk orientated disclosure is a focal issue of corporate communication. Many provisions have been implemented in the USA and in Europe to promote transparency about risks faced by companies, especially by quoted ones. The increase of mandatory risk reporting applying to companies...
Purpose – To report on empirical research which tested the use and value of ten specific characteristics of communication, the principles of authentic communication, and based on the findings, to recommend them as corporate communication best practices. Design/methodology/approach – The...
Purpose – The purpose of this paper is to examine some of the problems associated with the prevailing rhetoric in corporate communication. It proposes the consideration of nonviolent rhetorical approaches. Design/methodology/approach – This paper explains corporate communication's affinity...
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