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Making writers of e‐mail messages aware of appropriate “netiquette” will enhance today’s instant communication process. Researchers determined what the literature recommends as being appropriate “netiquette”, surveyed a university business faculty to determine their knowledge of...
Recent research among the corporate communications and public affairs functions of a sample of major public corporations in the UK revealed that 95 per cent felt that issues were handled in a reactive and ad hoc manner. Examines a management and environmental study currently being conducted by...
The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers...
Within the traditional model of encoding, transmitting and decoding written communications, observant analysis can be made of the text to determine the underlying themes and emphases. The analysis of written documentation must be clearly embedded within the context in which it is written:...
Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formula was generally successful. The outcomes showed...
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