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This paper revisits sociological studies of Liverpool between 1956 and 1964 to challenge the prevailing emphasis on affluence in histories of post-war Britain. Vulnerability to poverty continued to shape working-class life, and the sociologists and their respondents drew on class to account for...
This paper uses responses to Mass-Observation Directives between 1939 and 1949 to examine the changing nature of middle-class identities during this period. I show how Mass-Observers sought to distance themselves both from the working class, and from the staid, non-intellectual members of the...
A large majority of the labour force were manual workers in 1960. As voters, they had electoral power to pursue collective goods. As producers they were able to disrupt production. The majority left school with no qualifications. Their human capital consisted of skills specific to particular...
Affluence was a key element in the social history of post-1945 Britain. Contemporary analyses focused on the combination of acquisitiveness and full employment as one explanation for unstable and disorderly industrial relations. A contrasting development, also linked to the affluent economy, was...
The paper explores how the concern with the apparent 'Americanization' of British commerce and culture played out within the world of London advertising in the post-war period. In doing so, it engages with, and partly challenges, a pervasive line of argument within economic and cultural history...
There is considerable debate among historians and sociologists over the periodisation of the social dynamics of mass consumption in the second half of the twentieth century. During the immediate period following post-war austerity, journalists and other commentators focused on greater affluence...
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