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Two experiments examine the role of message framing and behavioral inhibition/ approach systems (BIS/BAS) on affect, cognition, attitude, and behavioral intention. The results show that advantage framing yields stronger positive emotions, whereas disadvantage framing produces stronger negative...
This study examines direct and indirect impacts of antismoking media messages on adolescents' smoking attitudes and intentions to smoke. Elaborating on the influence of presumed influence model, this study incorporates the moderating role of peer proximity (i.e., proximal versus distal peers)....
Previous research finds that messages that induce substantial perceptions of (a) an unknown-other directed threat, (b) response-efficacy, and (c) self-efficacy result in feelings of anticipated guilt that subsequently motivate behavioral intent, and ultimately, behaviors to avert the threat to...
News coverage is associated with a variety of health behaviors, but studies have yet to assess the indirect effects of news coverage generated by a health promotion campaign. The Florida Tobacco Control Program (FTCP), a youth-led marketing and grassroots campaign launched in Florida in 1998,...
This study (a nationally representative telephone survey; n = 406) examines how attention to accident and crime stories among adolescents predicts judgments regarding alcohol-related risks, and how effects of 2 relevant individual difference variables—sensation seeking and negative 1st- or...
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