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Evidence from various sources suggests that, under safe conditions of exposure, people may show preference for potentially fear-inducing events. To test for the existence of this phenomenon, general attendance at a film depicting cold-blooded murder and at a control film were compared on the two...
This article examines the relationship between voter belief change and exposure to both political commercials and weeknight network news during the 1972 general election presidential campaign. The authors conclude that, while traditional media effects arguments adequately account for the minimal...
In two experiments, persons were classified as source-oriented, intermediate, or message-oriented by a bipolar test Results of both experiments supported the prediction that source likability would increase attitude change more for source-oriented than for message-oriented persons. In Experiment...
From a cognitive developmental theoretical foundation, an experiment was designed to study the role of stimulus complexity in children's attention to TV commercials. One hundred twenty nursery, kindergarten, and second-grade subjects' attention to twelve commercials was observed. The commercials...
An experiment was done to test the effects of stylistic and rhetorical manipulations in specialized science writing on audience variables such as enjoyment, attitudes, and information gain. Articles on enzymology, polymer chemistry, and plasma physics were prepared, and, with content held...
A content-free measure of television program form is developed. This measure is created from a rigorous general theory construction viewpoint. The basic terms of the theoretical measure are created from iconic aspects of programming. These terms are mapped into variables by considering their...
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