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This research investigates the influence of package sustainability on food satiation perception.Design/methodology/approachResearch hypotheses were tested through three experimental studies.FindingsThree experimental studies show that food quality is associated to higher perceived food satiation...
Urban metropolitan consumers react to the different qualitative categorizations of the product thus creating homogeneous market segments. The aim of this paper is to identify specific market segments which allow for the definition of homogeneous olive oil consumer...
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