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Purpose – The purpose of this paper is threefold: to conceptualize a construct of the perceived value in CSA and its dimensions, to operationalize and validate the construct, and to empirically investigate the influence of perceived value in CSA on consumer satisfaction and loyalty....
Purpose – This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO, price, and content on purchase intentions are assessed. Design/methodology/approach – Data...
Purpose – Multifunctional agriculture, including value‐added agriculture, has drawn the attention of different stakeholders (government, farmers) interested in maximising the potential of farming operations and strengthening rural communities. This preliminary study aims to investigate...
Purpose – The purpose of this paper is to analyse different aspects of the concept of value and to provide examples of value creation, identifying the conditions necessary for their production within a case study of a Scottish pig supply chain. Design/methodology/approach – The case study...
Purpose – Several studies focus on agri‐food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the...
Purpose – The aim of this study is to consider how key actors in a territorial brand view the creation of value, and how it is balanced between the territorial and individual brands – using champagne as a means of exploring this. Design/methodology/approach – The project was exploratory and a...
Purpose – This paper seeks to argue that a new and broader definition of food value should be introduced that includes other factors than the traditional mantra of nutritional value, appearance, and the like. This paper introduces the concept of food consumption value (FCV)....
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