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Purpose – The purpose of this paper is to evaluate the market orientation and the marketing management capabilities of SMEs that produce traditional food products, by identifying their critical points in marketing activities. Design/methodology/approach – The theoretical framework of this...
Purpose – This paper is intended to be the first in a series addressing food safety in the fresh produce chain, with particular emphasis on the contributing factors that lead to farm‐based safety breakdowns. Design/methodology/approach – A desktop study of recent outbreaks and recalls that...
Purpose – The purpose of this study is to determine whether reported nutritional knowledge and the acceptance of benefit claims for a fresh produce item is related to changes in preference in order to provide food marketers insight and guidance into giving consumers more information to change...
Purpose – This paper aims to investigate the statistical and geographical links between the prevalence of obesity and a range of socio‐economic indicators in a major UK city Design/methodology/approach – The geographical pattern of fresh fruit and vegetable retailing was mapped across...
Purpose – The number of reported food‐borne illnesses has increased recently in the world. In this respect, this study is carried out with the aim of investigating the food safety knowledge, attitude and food handling practices of university students in Turkey. Design/methodology/approach –...
Purpose – The purpose of this paper is to explore differences in wine preferences between Generation Y and older cohorts in the USA. Design/methodology/approach – A total of 260 US consumers participated in a web‐based survey that took place in April 2010. The best‐worst scaling method...
Purpose – The purpose of this paper is to provide a comprehensive overview of multiple functions of sunflower seeds including their nutritional and nutraceutical benefits. Design/methodology/approach – The literature review is of the chemical composition of sunflower seeds, their health...
Purpose – This paper seeks to explore the attitudes and behaviour of the hospitality sector, in the south east of Ireland, with regard to direct selling relationships with primary food suppliers. The paper also presents the motivations and challenges for hospitality practitioners in developing...
Purpose – This paper aims to identify and analyse potential Vietnamese consumers' perceptions of organic foods. Design/methodology/approach – A deductive approach of reasoning was employed to address the positivism research philosophy through the survey research strategy. Quantitative data...
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