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Purpose – This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised by rapidly growing and evolving international markets, the expansion of New World wines on international markets,...
Purpose – This paper sets out to investigate the view that a firm's strategy in a marketing channel is contingent on the organization of its related upstream network of embeddedness. Design/methodology/approach – An in‐depth documentary study of recent developments in marketing channels in the...
Purpose – This paper aims to offer an insight into the fundamental structural changes that the wine sector world‐wide is undergoing as a result of globalisation and mounting international competition. Design/methodology/approach – The most important recent trends in wine production, consumption...
Purpose – Faced with major new challenges in a rapidly evolving world market, small and medium‐sized enterprises (SMEs) in the wine sector in the Bordeaux region urgently need to reconsider their strategic options. This paper, through an analysis of the nature, role, and interaction of...
Purpose – This article seeks to examine the ability of a French winery from Anjou (Pays de la Loire) to market its wine locally with higher value added than another local winery through the application of the concept of core competences. Design/methodology/approach – This concept is first...
Purpose – The demand for alcohol is a well‐researched topic, yet the published literature regarding consumer responses to changes in the price of alcohol includes many conflicting and inconsistent results. This paper seeks to present an analysis of known own‐price elasticity estimates, and to...
Purpose – Agricultural risks will tend to increase in the future, but risk management instruments and techniques at the disposal of wine companies are relatively limited. This paper aims to present an original risk protection mechanism implemented by the federation of Côte du Rhône (Inter‐Rhône)...
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