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Purpose – This study sets out to assess public awareness and perception of genetically modified (GM) foods in Trinidad, West Indies. Design/methodology/approach – Respondents (113) were interviewed by structured questionnaire on demographics, awareness, perceived risks, perceived benefits,...
Purpose – This paper sets out to engage with current debate over local foods and the emergence of what has been called an alternative food economy and to examine the distribution of local food activity in the South West and West Midlands regions of England. Design/methodology/approach –...
Purpose – Aims to investigate the influence parents perceive their children have on family food‐purchasing decisions and discuss the reasons why parents do not always purchase healthy food products. Design/methodology/approach – Quantitative analysis was conducted, using 301 questionnaires...
Purpose – The purpose of this study is to present a broad view and analysis of brand switching attitudes of cola consumers in Turkish cola market. Design/methodology/approach – Presents the results of a questionnaire, conducted with 855 university students. Brand preferences and loyalty...
Purpose – Food and alcohol are symbolically and physically linked in many cultures. This article seeks to explore Australians' perceptions of the relationships between food and two of the more popular forms of alcohol – wine and beer. Design/methodology/approach – The findings from two...
Purpose – The launch of a new product into the marketplace involves substantial risk and management planning. Information and tools are required to efficiently test‐market the product price, segment‐based price, and competitive price benchmark. The traditional approach to pricing such...
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