1 - 6 of 6 articles
Food retailers invest heavily in design expertise to create exciting packaging to entice customers to buy premium food products, and to strengthen their competitive edge. The process by which food retailers manage food packaging design has not been documented and this is an oversight in the...
The advent of Internet trading in medicines, as epitomized by the recently attempted market entry of the Dutch Internet pharmacy DocMorris into the tightly regulated German retail pharmacy sector, presents a new competitive challenge to this industry. Based on the findings of a 1999 field study...
This research conducts a means-end chain analysis of the food sector and explores the extent to which the findings made can be used to inform the retail positioning strategy of food retailers. Using means-end theory as the theoretical underpinning of the study, the paper employs laddering...
The financial services sector operates in a turbulent environment. The availability of financial services for customers has grown considerably, with providers encompassing retailers through to specialists. Food retailers in particular are the non-financial sector key movers in the market change...
There are about 60,000 public houses in the UK that operate in a diverse retail sector from the wholly independent small business to the corporate brewery managed public house. The publican in all these establishments have the common aim of being able to service the customer who demands supply...
There has been considerable research into wine marketing worldwide, but little has been published concerning the marketing of UK wines. This paper outlines the background to the retail marketing activities of UK vineyards. Strategies are analysed using three exemplar frameworks: the Ansoff...
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