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The European food sector has been hit by a number of serious consumer scares over the past decades. Often, the concerned companies have failed to give appropriate and immediate information to consumers. This article discusses the measures that one food company - Tesco - has taken. Its approach...
The recent background to the UK market for organic milk is reviewed to establish the background to the Organic Dairy Production: A Sustainable Future for Organic Dairying conference held in March 2002. The presentations given at that conference are critically reviewed. Several of arguably the...
A questionnaire-based survey was conducted to establish the current market requirements for lamb and those likely in the future. Two questionnaires were produced and sent to the largest lamb abattoirs and retailers in the UK. Current markets generally require a carcass of weight 16-21kg,...
Although it is often suggested that trust is an important construct in relationship marketing, there is only little empirical evidence of how, if at all, trust may be used as a valuable strategic variable. In the 1990s, the international food industry faced a number of serious challenges, most...
Using the example of CJD in the UK, this article shows that the intensity of press coverage of this public health story is unrelated to actual deaths. Yet press coverage seems to have had a (negative) impact on the sales of meat. The perceived trustworthiness of sources of information on such...
Identifying the target audience for hot pot snacks and which factors influence their buyer behaviour is vital information for product developers and manufacturers. The reported market research, undertaken at Manchester Metropolitan University, evaluated the effect of changing lifestyles on the...
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