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Until recently, the Croatian public has been relatively indifferent and unaware of issues related to genetically modified (GM) food products. However, the situation has changed and the Croatian public is becoming deeply sceptical about the benefits of GM food, and also generally about the food...
This paper explores the existence of different food-related lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis (joining-tree clustering), five different segments were found which differ in buying motives, quality aspects of the food, buying...
This paper considers the structure and performances of the Croatian beer market, as well as consumers' attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands' influence, are the dominant brands on the...
The goal of this research is to empirically test one of the direct selling models - the farmers' fair. We examined how the fairs can influence general recognition and improve the image of wines produced on family farms in Croatia, and how they affect the sales and number of the buyers at the...
A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist quasi-products (being the results of a primary tourist offer that is not a result of human labor). The main idea of food...
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