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Computers have transformed the design of everything from cars to coffee cups. Now the food industry faces the same revolution, with intelligent computer models being used in the design, production and marketing of food products. The combined market capitalisation of the world's biggest food,...
This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits and vegetables) sector and, in...
This paper compares consumer motivation for buying "Integrated production" certified and labelled apples through either farm shops or supermarkets. The research methodology builds on means-end-chain (MEC) theory, with data collected through personal laddering interviews in Belgium. Hierarchical...
The service sector has dominated the economy of most advanced capitalist societies for some time but the branding of services has received much less attention than the branding of products in the literature. This case study of J.D. Wetherspoons, the UK's leading pub brand, offers a simple and...
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