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This paper presents the findings of an empirical work on attitudes towards the application of the gene technology to food production in Italy. It focuses on the importance of perception of risks, benefits and uncertainty in determining general attitude to foods produced by genetic engineering....
The study tried to develop a product‐market structure of the fast‐food restaurants in the Philippines. Using the concept of hierarchical clustering based on substitution‐in‐use, the influence of three categories of situational influence were used to modify the original choice‐market mix...
This paper applies models from the literature of business to the aftermath of the e‐coli outbreak at Wishaw, Lanarkshire, in November 1996. Interpretations of social responsibility derived from Milton Friedman, social marketing, and stakeholder theory are used. It is suggested that Friedman’s...
Market segmentation in retailing can be based on traditional demographic measures of the customer base or on other measures including shoppers’ motivations. One criticism of existing approaches is that they are not based on a theoretical model of consumer behaviour. In this paper the potential...
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