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The food processing industry copes with high logistical demands from its customers. This paper studies a company changing to more customer- (order-) driven manufacturing. In order to help decide which products should be made to order and which made to stock, a frame is developed and applied to...
This paper reports on research into the Greek drinks market with the comparison of the marketing strategies of a sample of indigenous Greek and foreign companies, the latter with subsidiaries operating in Greece. The methodology employed was a qualitative one reflected in the design of the...
Earlier work examined the factors that affected staff motivation and satisfaction in small food businesses, focusing on staff whose roles did not include overall responsibility for the firm. As part of this work, 38 small food processing and manufacturing companies in Scotland were recruited and...
Presents recent evidence of supply chain developments in the UK fresh produce industry, based on interviews with chief executives from some of the country’s most successful suppliers. A number of success factors were evident, to varying degrees, in all of the companies interviewed. These...
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