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Two entrepreneurs operate a very successful business enterprise, in a small rural community. The entrepreneurs are seeking to expand, but this will need capital. Students are encouraged to discuss the product line and its suitability for export.
This case is about a local food chain in India, Nirula's. As McDonald's penetrates New Delhi, Nirula's is faced with unprecedented competition from abroad. The small enterprise must be globally competitive in order to sustain competition from global players who are forcing it into a formerly...
This case is about a new venture in Egypt, namely KMA. The firm is small but innovative and it experiments with non-traditional packaging. This is a high-risk venture in a traditional environment.
The Rahmin brothers operate one of many undifferentiated orange juice stalls in Marrakech. The brothers are faced with a difficult marketing challenge.
In the past, a baker in Strasbourg produced for the local market, and was not very concerned with events in foreign markets. Now, consumers in Strasbourg have the choice to buy bread in France or in neighbouring Germany. Even if a baker does not wish to internationalise, he is affected by...
Firms - in their efforts to internationalise - often find that the best strategy is to adapt to local environments. However, the EU has passed legislation to move toward standardisation of certain products. This is a problem for a Danish producer of cheese.
Singapore-based F&N and Bangkok-based Thai Pure Drinks launched a joint venture to bottle Coca-Cola in Vietnam. However, Pepsi is the market leader here. For Coca-Cola to succeed, many factors must be considered, including cultural factors.
This case is about a small firm which has been given the opportunity to become a bottler for Coca‐Cola in Vietnam. The case addresses competition and product positioning.
Turkish and Kyrgyz investors linked up to introduce Coca-Cola to the Kyrgyz Republic. However, the Kyrgyz people are very traditional, and the future of Coca-Cola, in this market, will be a function of marketing efforts.
The October 27, 1996 issue of Singapore's The Sunday Times gave the Salut Restaurant and Wine Bar a four star (very good) rating for its food and ambience, and three stars (good) for its service. This was reported barely one month after this venue's opening. Years later, the Salut Restaurant is...
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