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The theoretical underpinnings of this paper focus on foreign investment, modes of entry, export marketing, strategic alliances, investment criteria, firm characteristics, international strategy, external factors, and host and home country factors, and Asian culture and management. The research...
The food retailing loyalty scheme is one of the marketing phenomena of the 1990s with most of the major supermarket multiples now having a customer loyalty card scheme. Consumers reciprocate by possessing loyalty cards – there are 40 million such cards in circulation. By knowing what individual...
In response to a paper published in a previous issue of British Food Journal, it criticises the methodology of the previous research. Examines the earlier findings on the projected epidemic size of the new variant of Creutzfeldt‐Jakob Disease (vCJD) in humans. Argues that the earlier research is...
Supermarkets are potential sites for collaboration between the health sector, food industry and the sales business in health promotion work. In order to establish the possibility of co‐operation between the municipal food control authority and the retail stores, an intervention project was...
In recent years, quality assurance schemes have grown considerably in number and scope. Several useful benefits have been claimed for them including their value as marketing advantages. However, there appears to be a paucity of published research to support this claim. This paper, therefore,...
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