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The paper focuses on how Nestlé, the Swiss‐based food multinational, is attempting to reinvigorate its long established British sub‐ house brand Crosse & Blackwell so that it can spearhead the company presence in key sectors of the UK food market. Brand bonding, the process which involves the...
States that over half of the adult US population (55 percent) believes in the disease‐preventative properties of natural foods such as fruits, vegetables and cereal grains. Consumer belief in the nutraceutical category has increased significantly in the past two years. The segmented nature of...
This paper reports the results of a recent online survey of consumer attitudes toward selected US online storefronts marketing barbecue sauce, cheese, olive oil, and potato chips as well as international companies marketing an assortment of specialty food products. It describes the relationship...
Global sourcing is undoubtedly one of the major symbols of current worldwide strategies. Although much has been written on manufacturers’ ploys in searching for more competitive and/or reactive foreign suppliers, this is not the case for retailers, surely because retail buyers do not wish to...
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