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The article examines how purchase involvement theory can be used to assist marketing management in making more effective marketing mix decisions. The relationships between product purchase involvement and its antecedents are analysed, using examples from the Greek market for cheese. Mechanisms...
Gaining competitive advantage in retailing requires knowledge of the attributes consumers use to evaluate stores and an understanding of why these attributes are important. Although a number of store‐image studies have identified store attributes, evidence suggests that these attributes vary by...
A range of flavoured vegetables has been produced by a food retailer with a view to helping children increase their vegetable consumption. The flavouring ingredients used in these vegetable products (chocolate flavoured carrots, cheese and onion flavoured cauliflower, baked bean flavoured peas...
Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous groups for the purpose of discovering the emergence of a “new consumer”, characterized by certain “impulsive” behaviour...
The study reports on a small‐scale survey of teenagers’ preferences for a selection of pre‐prepared foods sold by the school cash cafeteria, nutritional knowledge towards fat, attitudes to nutritional labelling of school food and their intended change in eating behaviour prompted by nutritional...
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