1 - 5 of 5 articles
German consumers are not really like the image that the German courts present. The portrait of a helpless, debilitated, immature creature who is in need of protection so as not to be led astray by advertising is not accurate. The European Court of Justice paints the average buyer as sensible,...
This paper describes the findings of a research project which investigated the suitability of the UK as a possible niche market for a speciality Portuguese smoked sausage ( Chouriço de Portalegre ). The paper begins with a discussion of niche marketing theory, and proposes three criteria which a...
The paper explores food consumption experiences of an ethnic minority group ‐ the British‐Pakistanis in Bradford, UK. The paper looks at the way the British Pakistanis perceive their food, and at their perception of English food in the UK. In doing so the paper identifies some important...
It has been suggested that habitual consumers of sugar experience “cravings” when deprived. Subjects ( n = 27) who habitually consumed sugar‐sweetened drinks were placed on a seven‐day regime receiving either sugar‐sweetened drinks, or aspartame‐sweetened alternatives. A between‐subjects design...
This paper aims to identify and describe the determinants of consumer attitudes towards artisanal cheeses within the speciality cheese market and the reasons behind the growing interest in this premium value sector as evinced by two surveys of specialist food retailers and artisanal cheese...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.