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European food manufacturers are switching to pan‐European marketing and rationalizing manufacturing operations to achieve economies of scale as margins are squeezed by retailers and brand loyalty wanes. The US multinational CPC International appears to epitomize this trend. However, its focus on...
Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels. Nutrition labelling was found to have an impact on consumer purchase decisions. Of those consumers who read...
Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider diet to be a very important component of their lifestyles and regard nutrition as a positive attribute of food...
Considers the present situation and future challenges of marketing organic food, drawing on experiences in Germany and the UK. Argues that the existing marketing structure in the UK, dominated by the supermarkets, is not effectively meeting demand because of structural incompatibilities between...
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