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Thailand’s recent export performance in the EU market for frozen shrimps has improved markedly. Constant market share analysis reveals this improvement to be predominantly the result of competitive advantages in production and marketing. Thailand is able to produce shrimps of high and consistent...
Considers the technique of conjoint analysis as a method for acquiring insights into the preferences for food products. Applies the technique to establish the trade‐offs that consumers make between price, quality, convenience to prepare and location of purchase in the purchasing of fruit and...
Choice of weaning and infant foods was established among a group of 56 mothers resident in Edinburgh who had infants under 18 months of age. The survey looked at the use of commercial and home‐made infant foods and aimed to identify the factors which influenced the decision to use commercial or...
Given factors such as increasing competition, price and quota influences and changing consumer trends, many dairy companies have tried to move away from an overdependence on the production of staple dairy products, towards diversification into newer and broader product ranges. Outlines work...
Addresses important logistical considerations in the distribution of a seasonal food product. While most organizations recognize that quality affects both demand and cost, the degree of uncertainty in the distribution channel itself, which impacts quality through management’s efforts to procure...
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