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A case study of how a major company decided to use one strong brandequity to unify its whole product portfolio is presented. Twoestablished brandnames Jacobs and Huntley & Palmers would havebeen acceptable for the purely biscuit market but Jacobs was chosenafter market and image analysis to...
The position, with respect to resources, of the Food Safety Act ishighlighted insofar as it relates to the statutory defences extendedpowers for enforcement officers statutory codes of practice theEuropean dimension. Local authorities are no longer masters of their owndestinies but, for some,...
The significant innovation introduced by the Food Safety Act 1990is the due diligence defence. This is discussed inconjunction with guidelines published by a consortium of interestedbodies. Many food businesses will be required to take positive action tostay within the law. The legislation is...
An update of world trade in spices is given. The issues discussedinclude supply, quality, irradiation, increased Western consumption,organic spices, convenience foods, spices in the food industry, andsafeguarding the growers. The discussion is supported by data on Indiasspice exports.
Changes in female food shopping habits and in retailing locationshave prompted a major survey investigation of food shopping by membersof the University of Ulster. The survey, which included interviews with300 women, was carried out at three outoftown shopping centres inNorthern Ireland. The...
Vegetarianism is currently receiving more attention from the foodindustry than ever before. The campaign initiated by the NACNE and COMAReports has created a new health appeal, resulting in anincreased demand for vegetarian food, which is consumerdriven. Productdevelopment in the vegetarian...
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