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The UK product market for bread is analysed. Some of the maintrends visible in this market are discussed. The segmentation of thebread market is examined and illustrated, and some of the majorconstraints on suppliers to that market are considered. Some of theproduct market strategies used by UK...
The issue of the genetic manipulation of plants, animals andmicrobes is addressed within the context of food production. Geneticmanipulation is defined within the wider area of biotechnology and someof the main benefits of its use are summarised safety and risk areexamined and some of the...
Details a study in five European countries on the market fornutritionally modified foods, particularly new balanced products. Theseare defined, and the major themes of reduction, substitutes, additionsand free from are considered. The impact of trends onconsumers, by country and region, and by...
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