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Epitomising the move towards greater variety and added value in theUK food industry has been the rapid growth of the ethnic ornontraditional food market. The problems of defining this marketsegment are examined, together with details of its growth over the pastdecade. Some explanations as to why...
The way that food supply companies have structured themselves inorder to maximise their sales to the retail chain are examined. Howappropriate this structure is for supplying the catering market isexamined, and how food companies are coping with the strains of thisstructure are identified. The...
The theory of perceived risk has been examined in many consumerproduct areas but nowhere is it more applicable than in the purchase offood. Recent food scares, which have greatly increased consumersperceived risk and decreased demand, have been testament to its power.The numerous food scares,...
The case for compulsory minimum standards in those cases where theconsumer cannot readily assess the quality before purchase is examined.The most common justifications are reduction in search, reduction inrisk for the consumer and monopoly profits for producers. The factorsrelevant to an...
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