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An overview is provided of the flavourfragrance industry in Western Europe. Natural flavours are often extremely costly and difficult to use, whereas a natureidentical artificial flavour can taste better than the real thing. Massive amounts of research have gone into this area, and more is known...
The key benefits resulting from the development of effective brand names by firms operating in fiercely competitive food markets are outlined and the paucity of relevant research is noted. This article provides a managerially applicable model of brand name development and presents findings on...
Many changes in food consumption trends have taken place in the UK over the last decade. A prime consideration has been the relationship between diet and health, with more consumers than ever expressing an interest in the nutritional profile of foods and the effects of various methods of food...
Conventional economic measures are cited to show a declining demand for meat. Numerous surveys are quoted to show attitudinal factors influencing such decline. Within this decline, however, examples are given where significant market segments are available for exploitation. The report concludes...
Using data from five developed countries the UK, the USA, Norway, Italy and Belgium food consumption trends are examined. The movement towards healthier eating internationally is documented and discussed, and underlying factors which influence the consumer are mentioned. The five countries...
Just before Christmas 1985, considerable public concern was aroused when Ostermilk baby foods and some other milk products were withdrawn following an outbreak of salmonella food poisoning. The manufacturer was the Plymouthbased Farley Health Products although the factory where the problem...
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