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Purpose – The purpose of this paper is to seek to segment CSA members based on their motivations to join a CSA. Design/methodology/approach – Data obtained from an online survey of 565 members belonging to a New York state CSA were analyzed using a combined hierarchical and non-hierarchical...
Purpose – Public health policy has long called for significant reductions in salt intake. To date most research has been confined to processed foods. This approach fails to include the foodservice industry and its impact on population health. The purpose of this paper is to understand...
Purpose – The purpose of this paper is to compare the acceptance ratings and drivers of liking and disliking attributes of aseptic-packaged cooked rice by consumers, researchers and experts. Design/methodology/approach – Descriptive analysis (DA) was conducted using trained panelists....
Purpose – The purpose of this paper is to examine the effects of different label-message formats (positively vs negatively framed messages) on consumers’ purchase intentions in an organic seafood shopping setting, along with the moderating effects of two individual characteristics...
Purpose – While the European organic regulation exists since more than 20 years consumers still do not seem to know what to expect from European Union (EU) labelled organic food. The purpose of this paper is to examine consumer expectations towards organic food in mature and emerging EU organic...
Purpose – With the introduction of the mandatory European Union (EU) organic logo for all organic food products in 2010, the European Commission aimed at fostering the internal organic food market. This needs consumers’ knowledge of the logo. According to earlier research consumers’...
Purpose – The purpose of this paper is to examine consumer attitudes toward and willingness to pay (WTP) for traceability of tea in China. Design/methodology/approach – The authors used the payment card method to elicit WTP for certified traceable tea and logistic regression model to analyze...
Purpose – The purpose of this paper is to provide an exploratory study of how Taiwanese consumer concerns about sustainability issues relating to pork are linked to their purchasing behaviours, using the case of “warm” meat. Design/methodology/approach – The study is based on qualitative...
Purpose – The purpose of this paper is to provide empirical evidence on the influence of co-opetition on food exporting in different distribution channels, taking as reference the vegetable farming-marketing sector in southeast Spain. Design/methodology/approach – The study analyses the data...
Purpose – The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds. Design/methodology/approach – A web-based survey was conducted for data collection in December 2013 with 541 participants from two...
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