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Purpose – The purpose of this paper is to extend a 2007 study by investigating which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to believe that they are less prone than are others to encounter negative outcomes) and inducing purchase...
Purpose – The purpose of this paper is to gain a better understanding of the types of relationships that exist along the supply chain and the capabilities that are needed to manage them effectively. Design/methodology/approach – This is exploratory research as there has been little empirical...
Purpose – Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price mavenism, which is associated with price‐information searching and price‐sharing behavior, is often...
Purpose – This paper aims to find out whether superior autonomy at boundary spanning levels in service organizations results in better market orientation and performance and whether autonomy and decentralization, though conceptually different, have similar practical implications. Researchers...
Purpose – The paper aims to empirically investigate the relationship between perceived service quality, satisfaction, trust, and loyalty in e‐commerce settings in two cultures – Malaysian and Qatari – at the level of construct dimensions. Design/methodology/approach – A survey method...
Purpose – The purpose of this paper is to clarify the three‐way interaction among product‐country image, product‐origin congruency and product involvement on consumers' product‐related evaluations and purchase intentions. Design/methodology/approach – Data were gathered from 388...
Purpose – The purpose of this paper is to investigate the efficacy of three corporate social responsibility (CSR) initiatives on brand preference in the Thai banking sector. Design/methodology/approach – A 2 × 2 × 2 between subject experimental design was used to test the hypotheses in a...
Purpose – When using popular music in advertising, the songs' release period (nostalgia) and the lyrics' relevance to the product are two important characteristics but neglected in previous music‐related studies. The purpose of this paper is to investigate the effects of these two variables...
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