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Purpose – China has followed an unique transition from central planning to a market economy. The purpose of this paper is to examine how China's unique blend of capitalism and socialism has influenced Chinese firms’ market orientation. Design/methodology/approach – Broadly speaking this...
Purpose – This article seeks to understand whether Indian consumers are likely to move from traditional kirana stores to large organized retailers while shopping for groceries. Design/methodology/approach – Two hypotheses were proposed: H1 : customer patronage differs for different grocery...
Purpose – The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the analytic network process (ANP), that has been employed in many areas of managerial decision making....
Purpose – This paper seeks to present the use of Rough Sets (RS) theory as a processing method to improve the results in customer satisfaction survey applications. Design/methodology/approach – The research methodology is to apply an innovative tool to discover knowledge on customer behavior...
Purpose – This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Taiwanese customer intention to...
Purpose – The purpose of this article is to present an empirical analysis of complex sample data with regard to the biasing effect of non‐independence of observations on standard error parameter estimates. Using field data structured in the form of repeated measurements it is to be shown, in...
Purpose – This paper aims to investigate the respective influences of price and country of origin (COO), as extrinsic cues, on consumer evaluations of product quality when all intrinsic cues are experienced through sensory (taste) perception. Design/methodology/approach – Taste‐testing...
Purpose – This paper sets out to examine the formal regulatory framework of controlling soft issues in six Confucian societies: China, Hong Kong, Taiwan, Singapore, South Korea and Japan. It aims to investigate whether these societies adopt a similar approach to soft issues....
Purpose – This study seeks to examine whether or not the effect of personal cultural orientation on brand‐related consumer behaviors functions invariably at the individual level in two culturally opposite countries (South Korea and the USA). Design/methodology/approach – Data were collected...
Purpose – The objective of this research is to examine gender roles portrayal in Indian and US magazine advertisements. The impact of the socio‐cultural influences on the gender roles portrayal in magazine advertisements of the two countries is examined. Design/methodology/approach –...
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