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The study addresses the effect of product usage, satisfaction derived out of the same and the brand switching behaviour in several product categories while looking at the product involvement level in the Indian marketplace. A fair amount of work has been done in the area of customer satisfaction...
This article reports a study using respondents from three different cultures – traditional Americans, Hispanics, and Taiwanese – to assess the reliabilities of measures assessing 29 consumer constructs used in various studies reported in major marketing journals. In general, these measures...
Alliances have been increasing at an alarming rate for the past decade. Many of these alliances are used predominately in the supply chain side of businesses and industries. They are used to facilitate communication and interaction between firms that require resources of one another. Alliances...
Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and rely on various information sources to make a purchase decision. In services, personal sources of information are...
Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India...
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