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BS 5750 accreditation for marketing quality, supplementing the 4Ps, the role of marketing in the innovation process branding in Japan, marketing mature products and industrial products, and the theory of advertising are some of the issues discussed in Section 2.
Creating a customercentred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are discussed in this section.
This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an informationintensive environment, and the importance of IT for service quality in the airline industry.
Looks at distribution effectiveness, contrasts approaches to supply chain management in the UK, USA and Europe, considers the importance of supplier development, shows how to develop the customersupplier interface using bar coding, and examines quality issues in food distribution.
This section examines cultural influences on product development, the relationship between organizational characteristics and export performance, marketing development and efficiency, and discrimination in the Japanese distribution system.
Issues such as quality in health care, TQM in tertiary education, marketing in local government and EDI in hospital supply services are addressed in this section.
In this section we consider the validity of brand building, the problems of broadening product ranges, buyerproducer cooperation during product innovation, and generating and screening new product ideas.
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