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Many standard texts for example, see identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in nonfinancial texts, except in the case of...
Advertising is not an end in itself it is a means to an end, or more correctly to several ends. In business, advertising is used as one of the major promotion tools to stimulate demands for the product or enhance the image of the organisation. These are its longrange objectives. However, the...
The construction industries in developing countries can play a significant role in stimulating economic growth. Like many of these countries, the construction industry in Singapore has similarly evolved through an infancy phase to now reach a stage of maturity as the economy braces itself to...
It is wellaccepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed...
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