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The domain of this review includes the develop ment and application of multidimensional scaling (MDS) in product planning; in decisions concerning pricing and branding; in the study of channels of dis tribution, personal selling, and the effects of advertis ing ; and in research related to the...
A common assumption of social psychological theo ries is that interpersonal behavior is mediated by struc tured cognitive representations of self and others, in teraction episodes, interpersonal roles and relation ships, group goals and tasks, as well as more general social environments and...
This review summarizes and evaluates the use of multidimensional scaling in vocational psychology. Multidimensional scaling applications are found in two primary areas: vocational interests and occupational perceptions. These areas correspond to the two major uses of multidimensional scaling:...
Constrained and confirmatory multidimensional scaling (MDS) are not equivalent. Constraints refer to the translation of either theoretical or data analytical objectives into computational specifications. Confirma tion refers to a study of the balance between system atic and random variation in...
Cognitive psychology has used multidimensional scaling (and related procedures) in a wide variety of ways. This paper examines some straightforward ap plications, and also some applications where the ex planation of the cognitive process is derived rather di rectly from the solution obtained...
This paper reviews the use of the monte carlo method to help illuminate various issues in the area of multidimensional scaling. Both two-way and three- way multidimensional scaling models and procedures are considered. Sampling distribution studies, studies comparing different procedures, and...
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