Cross Cultural & Strategic Management

Baumann, Chris; Cherry, Michael; Chu, Wujin

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-08-2018-0118

The purpose of this paper is to advance our understanding of competitiveness. The authors introduce the concept of Competitive Productivity (CP), supplementing shortcomings of traditional understandings of national, organisational and individual productivity which overlook the nature of competitiveness, i.e. outperforming the competition, or at least bettering one’s own performance. The authors offer definitions, components and construct measurements of CP at three levels: macro, meso and micro.Design/methodology/approachA review of the literature was conducted to evaluate the need for combining productivity and competitiveness into one new construct. There are theories that combine these ideas – e.g., the resource-based theory of the firm – but the authors are presenting these concepts differently, or in a novel way. The authors’ focus on CP makes necessary a new group of construct measures which are different from that of the strategy literature: the authors measure an agent’s tendency “to be better than the competition” along multiple dimensions. Based on the CP construct, the authors present three testable models to uncover determinants of CP at three levels (macro, meso and micro). Finally, the work around “emergent property” can be applied to examine CP itself as being a determinant for other higher-order outcomes such as welfare, profits and life satisfaction. CP forms a platform to explore likely interplay (bottom-up and/or top-down mechanisms) within the micro–meso–macro architecture.FindingsThree CP models were developed and are briefly discussed in this paper: first, a National Competitive Productivity (NCP) model to capture the components/drivers of national CP (macro level). Second, a Firm Competitive Productivity (FCP) model to capture the components/drivers of firm CP within an industry context (meso). And finally, an Individual Competitive Productivity (ICP) model capturing the components/drivers of CP at the individual (micro) level.Originality/valueThe study provides a combined approach to capture productivity and competitiveness within one innovative concept: CP. It can be used by government and policy makers (NCP model), managers and organisations (FCP model), and individuals such as workers and students (ICP model) to evaluate and enhance their performance. A better understanding of the components/drivers of CP at the three levels and the suggested measurement of CP should provide a stronger theory of competitiveness of nations, firms and individuals. Not least should a focus on the three levels (macro, meso and micro) better prepare citizens, firms, workers and students to effectively function and work in the marketplace and in society. The authors’ work should eventually contribute to more effective benchmarking and continuous improvement in the competitiveness domain. Crucially, this conceptual paper forms the foundation for future empirical testing of CP components in the context of the relative values and moderated behaviour as captured by the ReVaMB model.

Haans, Richard Franciscus Johannes; van Witteloostuijn, Arjen

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-07-2018-0102

The purpose of this paper is to investigate the geographic dissemination of work in International Business (IB) by investigating the extent to which research topics tend to see mostly local use – with authors from the same geographic region as the article identified by the topic model as the first article in JIBS building on the topic – vs global use – where topics are used by authors across the world.Design/methodology/approachTopic modeling is applied to all articles published in the Journal of International Business Studies between 1970 and 2015. The identified topics are traced from introduction until the end of the sampling period using negative binomial regression. These analyses are supplemented by comparing patterns over time.FindingsThe analyses show strong path dependency between the geographic origin of topics and their spread across the world. This suggests the existence of geographically narrow mental maps in the field, which the authors find have remained constant in North America, widened yet are still present in East Asia, and disappeared in Europe and other regions of the world over time. These results contribute to the study of globalization in the field of IB, and suggest that neither a true globalization nor North American hegemony has occurred in recent decades.Originality/valueThe application of topic modeling allows investigation of deeper cognitive structures and patterns underpinning the field, as compared to alternative methodologies.

Swoboda, Bernhard; Batton, Nadine

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-05-2018-0061

The purpose of this paper is to provide a theoretical and empirical comparison of four major national cultural value models for perceived corporate reputation (CR) of multinational corporations (MNCs) across nations: Hofstede, Schwartz, the GLOBE study and Inglehart.Design/methodology/approachTwo consumer surveys on an MNC and on competitors in 25 countries in the year 2015 (n=20,288 and 25,397) were used for the first time to compare the roles of the cultural value models as antecedents of CR, using multilevel structural equation modeling (MSEM), which disentangles the explained variances on the country level and on the individual level.FindingsNational culture is strongly attributed to individual CR perceptions of MNCs across nations. However, the four conceptual cultural value models explain the variance differently (46.2–84.6 percent) as do particular cultural value dimensions within each model. The results are stable for both surveys.Research limitations/implicationsNovel insights into the roles of cultural value models are provided for international business research. For MNCs aiming to use their CR to attract target groups in foreign countries, this study identifies the most influential cultural value model and particular dimensions.Originality/valueThis study contributes to cultural research by deepening the understanding of the various cultural value models and their importance for MNCs. Moreover, the authors add to the CR research by providing new insights into perception differences and using the still novel MSEM.

González, Carlos

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-10-2018-0154

While previous studies have focused on the role of directors in the formation of transnational interlocks, this paper argues that firm strategy can also influence the development of these relationships. The purpose of this paper is to shed light on the practice of transnational interlocks by extending board interlocks theory from the national to the transnational context, and exploring aspects that are unique to the transnational level.Design/methodology/approachBased on the experiences of four British firms, this paper develops a conceptual framework that integrates under-examined dimensions of this networking practice at the organizational level of analysis, specifically degree of internationalization (DOI) and psychic distance (PD).FindingsThe paper argues that firms will increasingly engage in transnational interlocks as internationalization intensifies, and that expansion into psychically distant countries may result in further engagement in these connections. Further, firms will tend to form transnational received interlocks at their early stages of internationalization, and transnational sent and neutral interlocks at later stages of this process. It identifies four categories of firms: locals, extenders, explorers and cosmopolitans.Practical implicationsDirectors can contribute to their firms’ success by interlocking with firms located in key foreign markets. Firms should also welcome directors with transnational board appointments to secure knowledge and resources overseas.Originality/valueThe manuscript contributes to our understanding of transnational interlocks by examining the independent and joint influence of the firm’s DOI and PD on the formation of such relationships.

Ganesh, M.P.; López-Cabarcos, M. Ángeles; Vázquez-Rodríguez, Paula

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-04-2017-0047

The purpose of this paper is to understand the influence of self-leadership on the intention to mentor among university teachers considering the mediating role of self-efficacy and the moderating role of individualism-collectivism dimensions.Design/methodology/approachA standardized questionnaire was used to collect data from Indian (n=88) and Spanish (n=105) university teachers. The hypothesized relationships were analyzed using structural equation modeling and hierarchical multiple regression analysis.FindingsSelf-leadership strategies influence the intention to mentor through university teachers’ self-efficacy. The positive relationship between self-efficacy and intention to mentor becomes stronger when the respondents are inclined toward vertical collectivistic or horizontal individualistic values.Research limitations/implicationsThe study extends mentoring literature since it incorporates both individual and cultural variables, allowing observing their interplay and giving a holistic understanding of the issue. The main limitation of the study is its cross-sectional survey design, which is the use of data collected from a single-sitting, self-reporting measure. Different procedures were used to control method biases.Practical implicationsIntention to mentor can help university teachers (especially the younger staffs) and students to establish the process that can reinforce their commitment toward realistic goals. In the long term, entering into a mentoring relationship might boost self-efficacy and self-leadership qualities of the mentors themselves.Originality/valueThe comprehensiveness and relevance of the variables in the context chosen is the primary strength of this research. In the scenario of increasing professionalization and globalization, the cross-cultural nature of this study brings in a global perspective of the research problem.

Abu Bakar, Hassan; Connaughton, Stacey L.

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-09-2018-0137

The purpose of this paper is to assess statistically the shared cultural values scale that incorporates Malaysia’s multi-ethnic cultural values.Design/methodology/approachThis study involved three phase statistical testing. In the first phase, the authors evaluated the 152 items for the affiliation, community embeddedness, respecting elders, harmony, faith, brotherhood, morality, future orientation, conformity and survival cultural dimensions with a sample of 270 employees from three organizations. In the second phase, 355 employees from two organizations completed a survey test-retest reliability and a factor analysis consisting of community embeddedness, focus on respect, conformity and future orientation as a four-factors solution with 22 items. Confirmatory factor analysis based on data from 310 employees in two organizations verified that the four dimensions correlated with affective commitment.FindingsThe results suggest that shared cultural characteristics is a multidimensional construct and at the individual level makes a unique contribution in explaining employees’ affective commitment. Managers from multinational corporations operating in this emerging market will benefit from this new scale because they can use it to identify specific individual cultural characteristics within their organization and develop a strategy to target employees’ affective commitment.Originality/valueThe new shared cultural characteristics scale for Malaysia’s multi-ethnic society demonstrates adequate reliability, validity and across-organization generalizability for this specific cross-cultural communication setting.

McCarthy, Daniel J.; Puffer, Sheila M.; Satinsky, Daniel M.

2019 Cross Cultural & Strategic Management

doi: 10.1108/CCSM-10-2018-0164

PurposeThe purpose of this paper is to examine the dramatically changed role of Russia in the global economy since the dissolution of the Soviet Union in 1991, as the Soviet institutions collapsed and were either reformed or replaced in a new Russian institutional landscape. The paper presents a fact-based and balanced view of Russia’s evolving role in the global economy, as distinguished from the sometimes one-sided view presented by some Western commentators. The authors establish that the two countervailing views are fundamentally based on different cultural perspectives about institutions, primarily the roles of business and government.Design/methodology/approachThis paper is developed as a perspectives article drawing upon the decades of academic and business experience of all three authors with Russian business, management and the economy. The paper focuses on the structure of Russian institutional change and places it within the historical context of the challenges of various periods of time from the late 1980s to the present. The authors posit that cultural foundations complicate that institutional evolution.FindingsRussia will remain a major player in world markets for energy, raw materials and armaments for the near future at least. Principal institutional questions facing Russia have to do with how to reduce the country’s overall dependence on raw material exports, with its vulnerability to world market fluctuations, and how to modernize Russian economic and political institutions. The degree of success in addressing these questions will depend largely upon the ability of the new and reformed economic institutions to show the flexibility to respond to changes in the global order, on whether political considerations will continue to supersede economic issues, and how markedly cultural traditions will continue to impede positive changes.Research limitations/implicationsThe entire system of international trade is under question, disrupted by the growing nationalism that is threatening the globalization that became institutionalized over decades in the wake of the Second World War. Russia’s future role is partially dependent upon how new patterns of international trade develop in response to the current disruption of established trade regimes, and by how political conflicts are expressed economically. The authors observe that Russia’s historical and cultural traditions, especially acquiescence to a highly centralized government with a strong autocratic leader, limit the country’s options. The authors explore how Russia’s reactions to Western sanctions have led to a new strategic approach, moving away from full engagement in the global economy to selective economic, and sometimes political, alliances with primarily non-Western countries, most notably China. The authors contrast Russia’s situation with that of China, which has been able to make substantial economic progress while still embracing a strong, centralized political institutional structure.Originality/valueMany Western analysts have viewed Russian institutional evolution very critically through the lens of Western politics and sanctions, while Russia has continued along its own path of economic and institutional development. Each view, the authors argue, is based upon differing cultural perspectives of the roles of business and government. As a result, a distinct difference exists between the Western and Russian perspectives on Russia’s role in the world. This paper presents both points of view and explores the future of Russia’s position in the world economy based upon its evolving strategy for national economic policy. The authors contrast the situations of Russia and China, highlighting how Western-centric cultural views have affected perceptions of each country, sometimes similarly and at times with decided differences.

Ling, Ya-Hui

2019 Cross Cultural & Strategic Management

doi: 10.1108/ccsm-02-2018-0024

The purpose of this paper is to examine the influence of managerial cultural values and the contextual environment (country of origin and country of operation) on corporate social responsibility (CSR) investments in three Asian countries.Design/methodology/approachA total of 150 questionnaires were collected from 150 companies located in Taiwan, Malaysia and Singapore. The potential influence of ethnicity on cultural values was controlled by collecting data from ethnic Chinese managers.FindingsThe results show that senior managers, especially their cultural values, play a crucial role in directing Asian companies’ CSR investments. In addition, the context (a firm’s country of origin and country of operation) also differentiates the cultural values and CSR investments in these three countries.Originality/valueThe study adds to the understanding of the influence of managerial cultural values and context on various aspects of CSR. Especially, the study offers valuable managerial implications for CSR implementation from the Chinese management perspective. Considering the fast global expansion of Chinese companies, the results concerning how Chinese managers’ cultural values influence their CSR investments priority offer valuable managerial implications. The comparisons of cultural values and CSR investments priority among ethnic Chinese managers in different contextual environments also serve as good starting points for future studies.