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Purpose– The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping” factor of relationship...
Purpose– Productization, defined as the standardization of the production and delivery processes of services, is an approach that many service companies undertake, moving from relationship-intensive customer projects toward selling specific standardized offerings. In contrast to research on...
Purpose– The purpose of this paper is to investigate the drivers of new incubators’ business model. Several researchers have agreed that incubation is related to the early phase of a venture’s life and identified the incubators as organizations that support start-ups. But only recently has a new...
Purpose– The purpose of this paper is to understand the intercompetitor relationships response to the contextual developments, the interaction processes between participants and the relationship nature and outcomes. Design/methodology/approach– A model to study intercompetitor strategic...
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