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This paper aims to shed novel light to further the ongoing debate about the relationship between traditional sports and eSports by gathering empirical evidence on the role that eSports play on the consumption of traditional sports (i.e. live matches at the Stadium, TV matches spectating,...
This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined...
This study derives a new framework that comprehensively assesses management quality along four dimensions, namely Sporting Success; Financial Performance; Fan Welfare Maximization; and Leadership and Governance. Filled with measurable key performance indicators (KPIs), these dimensions serve the...
For managers of sports leagues, it is crucial to produce an attractive competition. For that to happen, it is vital to consider that leagues frequently have more sub-competitions than “just” the championship. In European top football leagues, for instance, four sub-competitions are common...
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