1 - 5 of 5 articles
Purpose – The purpose of this paper is to examine perceptual and behavioural components of the third-person effect for sport sponsorship marketing communications by legalised gambling companies. Specifically, this research examines judgements about the perceived influence of gambling sponsorship...
Purpose – The purpose of this paper is to demonstrate how the existing mechanisms for legitimising member based sport organisations can lead to poor governance and how accepted democratic processes can be manipulated to suit the personal agenda of individuals over the vision of the organisation....
Purpose – The purpose of this paper is to analyze the World Anti-Doping Agency (WADA) through the theoretical framework of meta-organizations that focusses on organizations that are themselves made up of organizations. Design/methodology/approach – The data are drawn from a unique case study...
Purpose – The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context. It provides insights into the strategic goals related to sponsorship. Design/methodology/approach – The longitudinal...
Purpose – The purpose of this paper is to investigate to what degree football clubs recruit talents and give them playing time in matches. It also investigates if foreign players displace younger talents. Furthermore, it analyses to what degree the use of younger talents and foreign players...
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