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Purpose – The aim of this article is to explore how social engineering and social marketing are connected, and how social marketing is a tool used to achieve adherence to social engineering. Design/methodology/approach – Through examination of contemporary and historical thinking around social...
Purpose – The purpose of this paper is to explore how members of an online alcohol reduction community learn, construct and engage in alcohol reduction consumption consistencies. Design/methodology/approach – Blog data from 15 individuals participating in the online community of Hello Sunday...
Purpose– The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating. Design/methodology/approach– An ecological view of eating behaviour was taken by examining the food environment that surrounded a military...
Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing...
Purpose – The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal, positivist and lacking critical introspection. Design/methodology/approach – The paper traces the development of...
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